Coordinate distribution teams
Client: A&P, Mexico
Role: Product / UX / UI Design Consultant
Platform: Web Application
The product and my role
Stocking retailers with products across large regions in a way that reflects local demand takes coordination. Distributors often engineer elaborate systems of independent tools and services to manage their efforts. Working with A&P, my role in designing Canna was to bring a number of complicated elements together into one harmonious product to streamline the creation and execution of their distribution campaigns.
Phase 1 - Discovery
Activities and deliverables
Information gathered from these activities shaped the product strategy and helped us define a clear product roadmap.
Phase 2 - Scope and Design
Create a tangible product from abstract concepts
The discovery phase helped us clarify Canna’s role in supporting business objectives and user needs. Our goal in Phase 2 was to further increase definition by translating the product strategy into artifacts that established the scope of the project.
Phase 3 - Visual Design
Create a system for growth
I designed Canna to grow with my client’s needs. Reusable design components provide the flexibility to quickly test, iterate, and improve. This approach to design ensures the product team can implement future changes with ease, manage consistency, and scale design resources.
Future SaaS Opportunities
While Canna was designed with A&P’s needs in mind, they aren’t unique to their business. At the time of this writing, plans to make Canna available to other distributors are in the works and should be available in the near future.